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Consultancy Firm’s New Angle To Market India Cements’ CSK Brand Yields Dividend
24 Aug 2022
In the fast unfolding dynamic environment, the key to success lies in the quick reconfiguration of the thought-process. A legacy mindset often proves to be a stumbling block to embrace any new idea. This is no rocket science for anybody to comprehend. An expert, nevertheless, can play the change-agent with finesse. Well, this is what this consulting firm Circular Angle is now doing at one of the top cement companies in India. Circular Angle, a decade old consulting firm which provides consultancy services to some of the big names in the corporate world suggested a few tweaks in the way India Cements sells its cement. This has seen this Chennai-based company slowly changing over to communication-oriented applications and making products for each application. This is reaping dividends at the ground level as seen from the success that the recently-launched CSK brand of cement is showing in the marketplace. The beneficial impact of the engagement with Circular Angle is now being sought to be extended to other areas of India Cements. From implementing new business strategies to ultra-efficient work processes, Circular Angle is ready to tackle any challenge and put its clients on the path to success. Well, a make-over is definitely happening to make this cement major a modern company.
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